Behaviour Interactive, the studio behind the hit asymmetrical horror game Dead by Daylight, has officially acquired The Fun Pimps, the creators of zombie survival 7 Days to Die.
The news comes from an interview with GamesIndustry.biz, where Behaviour CEO Rémi Racine outlined the company’s long-term vision. According to Racine, the acquisition is part of a broader push toward “creating a portfolio of horror IP in the game space.”
On the other side, The Fun Pimps’ co-founders reassured fans that the studio’s identity won’t be lost in the deal. They described the acquisition as offering “the best of both worlds,” allowing the team to benefit from Behaviour’s support while still maintaining creative independence. From the sounds of it, The Fun Pimps will largely continue operating as normal, focusing on expanding and developing 7 Days to Die, and potentially accelerating the cadence of game updates with the new support from Behaviour.
Originally released into Early Access over a decade ago, 7 Days to Die has become one of the most successful indie survival horror titles around. The game has now sold over 20 million copies, earning its place among the best-selling horror games of all time.
This isn’t the first time Behaviour Interactive has expanded through acquisition. In September 2024, the company picked up Red Hook Studios, best known for Darkest Dungeon.
That strategy likely comes at a time when Behaviour’s internally developed projects haven’t quite landed as intended. The company cancelled its PvE Dead by Daylight spin-off, in development by now-shuttered studio Midwinter Entertainment, in late 2024, while their base-building-slash-heist game Meet Your Maker hasn’t received a major update since February 2024. Meanwhile, their collaboration with Supermassive Games – The Casting of Frank Stone – launched to mixed reviews and relatively little fanfare within the horror space.
Despite this, Behaviour isn’t stepping away from original ideas entirely. In the same interview, the company confirmed that it “currently has one new IP in development,” although no further details have been shared just yet.
With 7 Days to Die now under its umbrella and more projects in the pipeline, Behaviour Interactive is clearly doubling down on horror, just with a stronger focus on building out a wider portfolio rather than relying solely on new in-house hits.
Source: GamesIndustry.biz
